History of Italy’s fashion

by Ayaka A.
(Edogawa, Tokyo)

Italy’s fashion has grown up as other countries do so. It has a strong point of quality such as material traditionally, and its region plays an active part role in fields such as footwear and bags.

Since the first half of the 20th century, various brands as “GUCCI” and “PRADA” have established that rank. That style was not innovative like Paris but traditional, and has a high rank and a practical use.

In fashion, a good point of Milan is that it is functional and sexy is growing up. The fashion in clothes grew up from the latter half of the 1970s to the 1980s.

The growth of Italy’s fashion has also been related to the United States’ market. Italy had submitted the strategy that originally considered the market in the United States. That example is Hollywood. Armani built up a close relation to Hollywood and succeeded mostly as a brand of Italy.

Though I’m interested in fashion, I haven’t turned my eyes attention to foreign countries. I learned that it is important to look back on history.

That’s all. Thank you for reading.